Lecture Series Poster: Black Sheep
Self-generated graphic response and intervention
A series of posters, on limited print, as a response to the actual poster design chosen for the Lecture Series. The winning poster is exampled in the first image. The concept for that, by another graphic designer, was to generate a large sheet of "printer error" which the useful information emdedded within all the miscellaneous characters, set in bold. My issue with this design is that unless the audience is particularly spending the time to stand at a close distance to the poster and find the information, the poster is virtually useless in functionality. Further, from a distance, the small print blurs itself into a grey mess.
The response? If it the poster is a grey mess, why not have it produce subliminal imagery? Because the information would be difficult to read at a distance by design, why not make the view of the poster from a distance more compelling to draw the audience closer, or provide some interesting background?
The original poster was taken and meticulously replicated, character-for-character, and then digitally manipulated to allow for subliminal manipulation. A total of 20 'custom' prints were produced and replaced 20 of the original posters throughout SCI-Arc's building. (There were plenty of 'original' posters already). The administrative support staff particularly liked the 'heart' design. Some designs were more successful than others.
